Fora Care Forms Strategic Partnership with White Gate
Swiss-based Leader in Health Monitoring Devices Partners with Saudi Arabian Distributor for Complete Monitoring Solution; Fora Care Solidifies Commitment to the Arab Personal Health Market
ST. GALLEN, Switzerland, April 24, 2013 / --Fora Care Suisse AG located in St. Gallen, Switzerland, announced today a strategic partnership with White Gate Medical Company, LTD., a Saudi Arabian distributor and a subsidiary of MBT Group of companies.

Fora Care participated in the first diabetes conference in the Arab market recently and showcased its new line of health monitoring products at the Arab Health Congress in Dubai to solidify its commitment to consumer health products in the Arab market.  From that effort, came the Fora Care/White Gate alliance.

The Fora Care and White Gate partnership provides distribution into the Saudian Arabian market for high quality personal health monitoring tools including complete diabetes and blood pressure solutions. 

‘We are pleased to partner with White Gate because together, we bring a match of quality products with premier distribution’, said Ty-Minh Tan, Chief Executive Officer of Fora Care Suisse AG.  ‘This combined effort will allow Fora Care to provide professional grade products to the Arab consumer market.’

White Gate holds the largest market share in Saudi Arabia for high quality health and personal care products.

‘This new alliance with Fora Care provides an answer to the need for complete health solutions in diabetes and blood pressure monitoring in Saudi Arabia,’ said Mohammed Ba Wazir, Chief Executive Officer of White Gate Medical Company.  ‘We are pleased to be able to offer our clients products that meet such high standards and enable people to live healthier lives.’

"We are extremely pleased to have found a partner like ForaCare, with their innovative technologies and strong development capabilities,” said Asem Aleisawi, General Manager of White Gate. "At White Gate, we are committed to improving the health of our customers via a full care concept and through this new relationship with ForaCare, we will be further expanding our ability to meet the growing need for accurate diabetes and hypertensive management tools for consumers and professionals.”

Fora Care Shows Commitment to Arab Market Via First Diabetes Conference and Exhibition

In addition to forming a strategic relationship with White Gate in Saudi Arabia, Fora Care also formed new business relationships with partners in United Arab Emirate and India. 
Fora Care was part of the Arab Health Congress’ first Diabetes Conference where it presented the latest in diabetes and blood pressure monitoring via its FORA and FORA Diamond series products that work with a simple yet advanced Telehealth System. 
Special features of the exhibition were the new iFORA Diabetes Management mobile application (app), the new mobile technology integrates with Fora Care’s FORA Diamond series and allows users to transmit their health monitoring data to their mobile device, and Fora Care’s advanced products for the management of hypertension and pregnancy blood pressure testing.

Fora Care participated in the two-day diabetes conference that provided updates in guidelines, treatment and management of diabetes as well as created a forum for experts to discuss the challenges and lifestyle choices that affect patients with the disease.  As rates continue to increase in obesity and diabetes in the UAE and surrounding countries, the Arab Health Congress sought to meet the need of physicians seeking solutions for their patients. 

Included in the solutions Fora Care demonstrated, its app, iFORA, gives users the ability to transmit their individual blood pressure or glucose data from their BP monitor and glucose meter to their mobile devices through Bluetooth connectivity. To view the new app, visit the iTunes ® Store or Google Play ®. 

Fora Care demonstrated the advanced features of the new Diamond line including Averaging Mode and Irregular Heartbeat Mode.  Averaging mode provides a more accurate measurement of BP by making three consecutive measurements and providing an average of the three. Irregular heartbeats can be accurately detected with the device’s Irregular Heartbeat Mode.

All ForaCare monitoring devices are validated as highly accurate in the industry and provide superior quality directly to consumers. FORA Blood Glucose Monitors are validated according to ISO 15197 requirements at an internationally renowned diabetes institute in Ulm, Germany. Fora Care provides FDA cleared and CE marked innovative health monitoring devices that provide simple connection to the FORA system. For more information, please visit http://www.ForaCare.ch

The Diamond Series devices make it possible for patients to self-monitor as well as track their conditions to better control them. There is significant evidence that patients who monitor their chronic conditions have better glycemic control, leading to improved therapy outcomes and lower risk of long-term complications.

Fora Care provides flexible solutions to bridge gaps among medical devices including glucose meters, blood pressure monitors, and thermometers to transmission gateways and the Internet-based backend system. FORA technology has embedded wired or wireless modules (including ZigBee and Bluetooth) and provides corresponding home gateways to overcome transmission barriers that patients face with other telehealth technologies.

The iFORA app provides a simple-to-use program that eliminates the need for paper logbooks and can sort and organize personal health data quickly and easily, allowing users to gain a better understanding of their own health situation in real time.

As an example, users who are managing their health using personal monitoring devices, blood glucose data can be easily integrated to help them stay within their target ranges for food intake and exercise and allow for easier medication adherence.  A simple trend chart shows them how they are doing and whether they are on track, allowing them to make up-to-the-minute adjustments to maintain optimal control of their diabetes and overall health. 

Easily integrated via Fora Care’s TeleHealth System, iFORA allows patients easily transmit information from their mobile device to their medical professional, whenever and wherever, allowing better self management and providing a tool for doctors to respond in real time to patient need by analyzing the data provided by the patient.

About ForaCare Suisse AG: http://www.foracare.ch

About White Gate Medical Company, LTD.

White Gate Medical Company LTD. is a subsidiary of the MBT Group of companies,the largest distributor of personal care, household and food products. It is one of the leading companies in the kingdom of Saudi Arabia with a powerful combination of skills and resources that provides  a  platform for delivery strong growth in today’s rapidly changing Healthcare environment. White Gate offers a complete the line of health care products with a mission to simplify the Health and Personal Care by enabling people to care more, feel better and live healthier. Headquartered in Jeddah and with operations and networked branches in nine cities across the Kingdom. All White Gate products meet high quality standards and employ pioneering features, with ISO, EN and CE.


Hazem Hamdy



SOURCE ForaCare Suisse AG